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MONDAY's child: How Jaimee Lupton sold 22,000 bottles of shampoo in a week

Jane Phare
By
Senior journalist, NZ Herald·NZ Herald·
8 mins to read

Jane Phare talks to Jaimee Lupton, co-founder of MONDAY Haircare, to find out how she sold 22,000 bottles of a new shampoo in a week during lockdown.
Digital_Darlings
Digital_Darlings

Covid-19 nearly caused the long-planned launch of MONDAY Haircare to become horribly unstuck. Instead, it set off a perfect lockdown storm, helping to offload product at an astonishing rate.

MONDAY co-founder Jaimee Lupton, 28, had to react fast as the implications of the coronavirus gripped the country.

Model Georgia Fowler, the face of the brand, was booked to fly in from Australia for a glamorous launch event, 1500 "influencer kits" were ready to be sent out locally and
across the

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