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Marmite will briefly change its name this month to Mo-mite in support of Movember - the month that sees men bin the razor in favour of moustaches.
As a sponsor of Movember, Sanitarium will donate 15 cents from every jar of Marmite purchased to The Movember Foundation, which highlights men's health issues.
"We're thrilled to be part of Movember this year ," Marmite product manager Hayley Findlay said.
This year, proceeds from the Movember Foundation will be split between the Cancer Society of New Zealand, for prostate cancer research and support services, and the New Zealand Mental Health Foundation's "Out of The Blue" campaign to help men experiencing depression.
- NZPA