Police have appealed for sightings or information about a man who went missing from his Papamoa Beach home last week.
David Holland, 31, was last heard from on the evening of Friday March 11.
Friends believe he was intending to go for a swim at the beach near the end of Pacific View Rd.
"He later failed to turn up for work, which is out of character, and police and his loved ones have concerns for his welfare," a police spokesperson said today in a statement.