It happens all the time but we hardly ever talk about it. About one in four pregnancies end in miscarriage, leaving many couples struggling with unresolved grief and social isolation. In this 10-part video-based online series, made by Digital Alchemist and funded by NZ On Air, we break down the myths and provide practical help. We hear from well-known NZ personalities - The Hits host and te reo advocate Stacey Morrison, TVNZ presenter and journalist Miriamo Kamo and funeral director Kaiora Tipene from The Casketeers - about their personal experiences and follow the stories of six couples who have been through the trauma of miscarriage.
The "12-week rule" is the custom that pregnancies should be kept secret until they reach three months. But adhering to this rule can have unintended consequences.
"It's always seemed a little bit crazy to me that there's this line in the sand that before 12 weeks somehow you're not supposed to share the news with anyone, and after 12 weeks it's somehow absolutely safe to tell the whole world," says GP Cathy Stephenson.
"I think historically that came from the fact that the first scan was around 12 weeks, so that's the time you got confirmation that the pregnancy was okay, and things were going to proceed. Actually, I would say that the first trimester before the 12-week mark is when women need the most support."