Facebook is refusing to take down a link to a video showing a 12-year-old girl taking her own life, alarming experts in the field.
Television personality and mental health advocate Mike King came across the video, which is not hosted by Facebook and was posted to an external site, while using the social media platform earlier today.
King said he contacted Facebook to have the link removed as it could lead to "suicide contagion", however the social network company have not responded.
"It's absolutely disgusting. They are completely irresponsible and they need to be brought to task for it."
He said his major concern was that young children might see that video and think it was an option for them as well.
King contacted Kiwi psychotherapist Kyle MacDonald, who asked Facebook to take down the link.
"He got back from them that he should block the person who put the video up," King said.
"Unfortunately the video has been shared hundreds of times and is growing rapidly so you can't block everyone."
