And so they turn to government to try and stack the field, to try to leverage their argument, to try to get them to use your money to buy their success, because they can't win the argument on its own merits.
Last year, electrified cars - that's the combination of pure EVs and hybrids (the latter which aren't really electric at all, but they bundle the numbers together) - made up 2 per cent of new car sales.
That is the real world speaking. Of all the new cars bought last year, every single one of those purchasers had the chance to choose an EV, and 98 per cent chose not to.
Know why? To a degree that doesn't matter, they simply didn't. And that's the beauty of choice: you are free to do what you like.
Further, and perhaps, adding insult to injury, the cars we did choose to buy were SUVs. You know, as in the big cars. Traditionally bigger engines, more power, more space, pretty much everything the EV revolution is battling against.
The unfairness of this particular debate and the lobby groups associated with it comes via the aforementioned artificiality. If the EV is the future, let it be the future on its merits. Let its virtues become its pathway to success.
If it doesn't sell, won't sell, isn't selling, then the answer is not to hijack the debate with unfairness. Under the EV lobby group's mentality, anything can become popular, if only you get other people's money to pay for it. Throw enough subsidies at anything to keep bringing the price down, and you literally can't fail.
If the Government made roman sandals free, a lot more people would wear roman sandals. Doesn't mean we'd like them, wear them with pride or enjoy the experience, but for many it would beat paying for footwear.
Last year, not only did we yet again sell more cars than ever before, we sold more new flash cars. Ferraris, Bentleys, McLarens. Why is that? Because people aspire to own them. They want them, they don't need them, but their virtues and attractions are such that people seek them out, and fork out small fortunes for them.
And yet EVs, with all their hype and so called future promise, cannot get off the ground, so the lobbyists are reduced to pleading for taxpayer-funded discounts and subsidies.
The harder they plead and the less they sell, the more it looks like they're flogging a dead horse.
