It's in these areas that all the good work he does, and generally speaking he does do good work and he is a very solid political operator.
And the oil deal alone is a good example of just what the Greens, despite not even being in the coalition, have managed to extract for their votes of support.
But between the meat and the oil, what undoes him is the economic damage.
We can get on board with more recycling. Single-use plastic bags could be banned, straws could be banned or streams can be cleaned up.
But the oil exploration decision is an economic disaster involving half a billion a year for the government in revenue and thousands of jobs.
And there is no obvious replacement. Yes, we can sell solar panels. But when you attack and look to upend big business, seriously big business without coming up with genuine number for number replacements, you're out of your depth in the credibility stakes and people see you for what you are: a green nutter.
Meat is what we do. It comes from cows and sheep, and that's our stock and trade - along with milk.
It's like wandering into Bordeaux and telling them wine is bad for your liver and to try "Dry July."
When all the cars were made in Detroit you didn't see a lot of BMWs on the city's streets. In Stuttgart, I am sure there are quite few more Porsches than you might see elsewhere.
In other words, locals support what brings in jobs, income and wealth. They don't look to strangle the goose that lays the golden egg.
And this is where the Greens are so badly out to lunch. They hate cows. They hate farming. They hate mass production.
A person like James in his role can't possibly say that, because that would mean their five percent support would turn instantly into one percent.
And that's the hard core one percent that really believe this hocus pocus.
So he utters greenish-type ideas that when taken on face value don't actually make a lot of sense, but are driven by a deep underlying dislike of big business.
I am not giving up a sirloin with peppercorn sauce for climate change.
And neither is any other normal person, the same way I am not ploughing my field with a donkey. And that is what too many of your hard core greens are really wanting us to revert to.