The New Zealand Initiative, who we have on the programme on an increasingly regular basis, might have done some of its best work yet.
Ironically, they do perhaps what the media should be doing more of. If you missed our interview on Friday, under the Official Information Act, they have got hold of papers that show the Ministry of Health has been (a) doing work on the sugar tax and its effectiveness and (b) looking at other work that's already been done.
This is the advice that goes to the Minister. And why this is important is the sugar tax debate, as most of us have suspected, has been hijacked by the zealots.
The research done is shonky and loaded. The research carried out by the ministry, who we can still presumably trust to be unbiased, is highly sceptical as to whether any tax would ever work.
This, hopefully, can once and for all put the subject to bed. It won't, of course, but at least next time the academics and the cloistered fanatics spring forth with another burst of tax PR, we have papers that show they are making it up.