It's a big day for the Government: the 'Families Package' is out.
Broadly speaking not all of it, but a chunk of it, is being paid for by the tax cut you are not getting.
Now that, to be fair to the Labour Party, is classic Labour and it was well canvassed in the campaign. Centre left, less tax cut more spending. Centre right, tax cuts as a dividend of a successful economy.
Now what makes this particularly tricky for Labour is they don't have the popularity of National. In other words, their ideas don't have the broad backing of the wider population.
So, as in all major polices, what you are looking to achieve is an increase in support. You announce your package, people see it, receive it, and think better of you because of it. So time will tell on that.
But here's the part that Labour should at least be partially emboldened by: the stats out last week on kids in poverty, which were without question a large and tangible success, were as a result of the previous government boosting benefits.