New Zealand's number one commercial radio show will extend its on-air time in 2019 - the Mike Hosking Breakfast on Newstalk ZB will from January broadcast until 9am.
The show currently finishes at 8.30am each weekday morning.
Newstalk ZB's head of talk Jason Winstanley says the breakfast audience "is listening for longer".
"Kiwi lifestyles have changed significantly over the last decade," Winstanley says.
"As New Zealand's population grows, the pressure on our roads builds and commute times increase. Work start times have also become more varied, as workplaces bend toward greater flexibility.