The estimate was based on a complex needs analysis model, which divided the results from the survey into eight family groups. It estimated the likely insurance needs of these family groups, based on international standard insurance practice. It took account of the rich, the poor, the childless, levels of assets, debts, number and age of dependants, government welfare, and so on. The methodology was one the most advanced ever used internationally. We were conservative in our assumptions, and used a substantial drop in current family living stands as our baseline, so we probably underestimated. All the factors Mr Sheppard expressed doubt about were known by us and adjusted for.
Mr Sheppard's comparison of our estimate to national GDP is faulty. Our estimates were based on the financial vulnerability of families over their life cycle, using present value of future needs from current age until retirement. As a result, you would expect insurance needs to be a multiple of current family income, and therefore a high percentage of current national income. Our estimates are on the low side for international research. Mr Sheppard is confusing a "flow" of income with a "stock" of financial vulnerability.
Mr Sheppard regards "income continuance insurance" as the only essential kind, but all types of personal risk insurance (life, income protection, trauma, total permanent disability and health) are useful to particular sets of families. For example, life insurance is vital to most Kiwis who have dependants.
Income protection is not suitable for lower income families who earn close to Winz benefits.
The majority of New Zealand families are currently extremely vulnerable to adverse events relating to the death, disability or illness of the income earners. The vast majority of single New Zealanders are vulnerable to adverse events relating to long-term disability due to sickness.
The majority of the personal insurance cover Kiwis do hold is faulty in terms of the type and sums insured. This is in sharp contrast to insurance cover for houses or cars, items far less valuable than an individual's ability to carry on earning a living.
This is an area of New Zealand family life that needs a lot more attention and awareness. Commentators, like Bruce Sheppard, do not help the debate. Instead, they simply confuse people.
Dr Michael Naylor is a senior lecturer in insurance and finance at Massey University.