What's in a name? More than one idea, it seems. If you have thought of a Mercedes-Benz A-Class at all, you'll probably have in your head a small, stubby MPV with a high floor and something clever about the way the engine would be pushed under that floor in a big crash. It was a showcase of Mercedes design intelligence.
Those in tune with car design thought the A-Class very cool, if a bit crude in its detailing. The car's second generation had a similar architecture but a properly Mercedes aura of quality, refinement and finish. Trouble was, the A-Class was perceived by the buying public as not cool at all.
Youthful, trend-aware types just weren't interested. They would rather have had an Audi A3.
But the new A-Class is a completely different sort of car from its forerunners. Youthful types seeking a slightly sporty hatchback with lots of iPod interface possibilities will, it is hoped, be drawn to the new A-Class.
On to the basic hatchback form is imprinted a long snout bearing the wide grille of a Mercedes sports car, and a surprising piece of upwardly flipped sculpture along the flanks.