A journalist, comedian and the national police chief are among 21 Kiwi men who are championing a campaign to end inequality between men and women by 2030.
Journalist Jack Tame says men should be proud to call themselves feminists when they sign up to the "HeforShe" campaign launched at the United Nations last year by actress Emma Watson and kicking off in New Zealand in Wellington today.
"In the past some men might have felt uncomfortable calling themselves feminists, which is crazy when you think about it," Tame said from New York, where he is TVNZ's US correspondent.
"For me, being pro-women doesn't make you anti-men, it just makes you pro-people."