China already does what I am suggesting within its borders. The country is as wide as the United States but sticks to the one time zone. Beijing time, GMT+ 8. They cope with starting work at different clock numbers. How much time would America save in sports promotion if they had one zone instead of six? Even here in New Zealand, we do this to an extent. Invercargill should be 25 mins behind Wellington.
To see test if my plan is worth pursuing, I Zoomed in on a man who actually knows what he's talking about. Dr Adam Dunford is a senior research scientist at the Measurement Standards Laboratory (MSL) who looks after not just our seconds but also our metres, volts, and other things without which modern life would be difficult to imagine. Sometimes referred to as New Zealand's 'Time Lord', he appears on my screen from Wellington in front of an impressive bank of atomic clocks. After bonding over the Dr Who-related items we both happen to have on hand - I ask.
Hey, Time Lord, why can't we all keep the same time everywhere in the world?
"Well, we do. There is already a globally unified time system. Just hardly anyone uses it in daily life. UTC is always UTC everywhere. So if everyone simply scheduled their meetings in UTC, you would be fine. If you look at the clocks behind me, they don't show New Zealand time. MSL maintains our country's version of UTC, as do other time labs around the world. Mostly, 'ordinary' time is just offset from UTC, which is often how 'legal time' is specified."
Do you think people would embrace dumping the offsetting?
"I suspect you'd get a human push-back because most people don't deal with time in the way you're suggesting. For them, there's already a perfectly good system running which means a 'day' is roughly the same dark/light cycle regardless of where you are. As humans, we're creatures of day and night and that's built right into our bodies. They might not want to change the time of their lunch from the middle of the day. Also, you would effectively be doing away with daylight saving. People might not like that."
After an hour of me punishing Adam with time questions, I let him get back to his measurements. But still buzzing on the subject, I feel compelled to take a look back in time. During the English feudal era, one measure of time was a pissing-while: the time it takes to whizz.
Someone would say, 'How long will you be in the field?'
'I dunno mate, about 10 pissingwhiles.'
Imagine trying to book an international Zoom chat using that system.