The compact SUV, as we're all well aware, has become a vital serving of bread and butter for car companies.
It's replacing the humble hatchback as, at the risk of getting slapped by my esteemed assistant editor, the mum's car of choice. But the difficulty for those compact crossovers at the luxury end of the market is finding a point of difference.
Bells, whistles and flashy accoutrements are vital to convince the wealthier buyers to take the plunge.
Mercedes-Benz may have cracked this deluxe puzzle with its stunning wee GLA that launched on the south coast of Spain this week.
The enigmatic stretched hatch very capably straddles the fence between family wagon and off-roader without being dumbed down with compromise. It's going after the small SUVs from its German counterparts, and this is going to create a very interesting scrap as buyers pick out which of the three suits their needs.