How many gears is too many? Every time a car maker adds a cog to its transmission, you wonder where it's all going to end.
Think about the switch from three-on-the-tree column changers to four-on-the-floor manual gearboxes. Or the difference between a three-speed auto and a modern six-speed.
These are all getting pretty slick, but Chrysler reckons it has cracked the fuel economy puzzle without piling batteries in the boot of its mostly-large car range with a nine-speed.
This will be a front-wheel-drive offering, so we'll only likely see it in Fiat and Alfa Romeo models here - the first car to get it, Dodge Dart, is not even built in right-hand drive.
Its eight speed will continue in the new 300C and tip into the Jeep range in the future.