Urban ward candidate Mark Harris said it was crucial to ensure job opportunities existed in Wairarapa and are not jeopardised by any potential amalgamation.
"Wairarapa is a fabulous place to live and raise a family. Local councils can do a lot to encourage enterprise and support small businesses flourish, as well as attract larger businesses."
Other candidates discussed the need to build up Masterton's economy. Peter McNeur, also running for urban ward, said while council contributed a "big bag of money" to support the promotion of tourism, they allocate very little on building a strong economic base.
"As a region, starting with our own council, we need to build an environment that supports the development of a great place," Mr McNeur said.
Mayoral candidate Lyn Patterson said people needed to be positive about what Masterton had to offer.
"We have opportunities to be creative and innovative. We need to be 'open for business' by celebrating our collective successes, encouraging new ideas and working together."
At large candidate Brent Goodwin suggested a more "inclusive environment" where councils, along with other major doers, like Dave Borman, could contribute to making Masterton thrive.