"Victoria has more retailers than any other state in Australia, but despite the greater competition they all make higher profit margins
"I'd like to yarn to the drongo that came up with that pearler. People just want to deal with a fair dinkum straight-shooting retailer that offers better prices and greater control."
Mr Sargent said there were fundamental differences in communicating with Australian customers of Powershop.
"While there are many similarities between the two neighbours, the call centre crew has found our Aussie customers sense of humour a little different. While they love a bit of playful banter, they tend to be more conservative.
"We've had to tone down our advertising a little, but we have exported our irreverent attitude and we're not afraid to tell Australians exactly what we think of their big monopolistic power companies," he said.
Pronouncing Aboriginal place names was a challenge and the team have had to brush up on their Aussie slang, he said.