A charity auction winner will be able to ride out the Marmageddon in ostentatious style after bidding $2115 for a massive 25kg bucket of the yeasty spread.
The motherlode of Marmite and a 175g jar of the spread picked up the outlandish sum in a Trade Me auction listed by Gilmours Hamilton that closed this afternoon.
Hundreds of listings for jars of the spread, some already used, have cropped up on the site since Sanitarium last week announced a shortage that has seen stores sell out throughout the country.
Gilmours Hamilton owner-operator Rick Donaldson told APNZ the idea for the charity auction came about when staff at the wholesaler were sitting around the lunchroom table and having a bit of a laugh at "the crazy prices" people were asking for Marmite.
"I said 'I wish we had some' and one of the girls said, 'Oh, we've still got that 25kg bucket downstairs'."