The furore about Eleanor Catton's comments in India highlights the tension between those Kiwis who see themselves working for "New Zealand Inc" and those who want to give a more warts-and-all view of this country when they speak to international audiences.
If you are trying to sell New Zealand abroad you tend to gloss over any problems. The 100% Pure tourism campaign is the most obvious example. It was criticised by a freshwater ecologist from Massey University, Mike Joy, much to the ire of the Key Government.
But Mr Joy was only pointing out the truth behind the marketing hype. The Herald last week reported that two-thirds of more than 160 monitored river swimming spots in New Zealand have been found unsafe for swimming.
International audiences need to know the real situation in this country so they can better understand their own problems. I was thinking of this when I gave a public lecture about the state of the New Zealand education system in Santiago, Chile, last month.
Following the Pinochet military coup, Chile became an experiment in neo-liberal policy. It has created a highly privatised education system where many children of the middle classes go to for-profit schools and the poor are left behind in the public system.