Marmageddon has struck again as a single jar of Marmite sold for $350 at an auction.
The jar was part of the auction at the Camp Quality black tie charity dinner which raised $100,000 for children with cancer.
The charity was surprised by the amount the 220g Marmite jar fetched.
"It is one of those things that people use every day and now that it is so rare, they can feel like they got a good deal on the night," a charity spokesman said.
Camp Quality New Zealand chairman Gary Troup said he was amazed by the amount of money raised at the auction and how generous people can be.