Māori TV union workers have gone on strike at what they say is a lack of respect and favourable treatment of non-union members.
E tū union industry co-ordinator Joe Gallagher said about 35 people, including workers and supporters, had turned out to picket outside Māori TV's South Auckland studios.
The 24-hour strike came after talks last Thursday over a collective agreement collapsed.
Gallagher said the dispute was about a lack of respect for union members.
"The company said to us in October last year it needed to reset its financial plan and would get back to us in November, but that never happened.