The Audi Prologue's front grille is bulky.
The coupe showed a huge front grille with a strong bonnet and masculine lines that the German company says shows its "new design language".
Mercedes-Benz went one further at the show's third press conference by revealing the revitalised Maybach ultra-luxurious, bring-your-own-chauffeur large sedan.
Instead of being a separate brand and platform, the Maybach is based on the Mercedes-Benz S-Class.
Mercedes-Benz's Maybach is based on the S-Class.
Mercedes-Benz's Maybach is based on the S-Class.
It's handcrafted and has been designed after the company's "most discerning customers" asked for it.
Mercedes-Benz launched the AMG GT-S.
For something a little more intimate, the company also revealed the AMG GT-S sports car.
Mazda used the show to reveal 'refreshed' CX-5 and Mazda6 plus let the North American media see the MX-5 sports car.
The Mazda6 has a refreshed front grille.
But the star was the all-new compact SUV, the CX-3, which will go on sale in New Zealand mid-2015, filling the demand from Kiwis for the segment.
Mazda's CX-3 will be in New Zealand next year.
The US is also a huge market for BMW's M sports range, so the German company used the show to reveal the M version of the X5 and X6.
Dr Ian Robertson and racer Joey Hand show BMW's X5M (left) and X6M.
On hand was BMW's Ian Robertson and local hero racing car driver, Joey Hand, to reveal the X5M and X6M - with the pair joking about racing them at nearby Long Beach track.
One car that deserves to be on the track was Ford's special edition Shelby GT350, which was revealed to a select few earlier in the week at the Shelby workshop, where it made an entrance by doing a burnout in front of the VIPs.
And no they didn't try that at LA show.
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