A 26-year-old man's habit of chasing wild goats has resulted in him being winched by a rescue helicopter and flown to hospital after falling 40 metres down a cliff.
It was not the first time the man had found himself in hospital after chasing goats for fun, flatmate Serah Taylor said.
The 26-year-old had been chasing goats on nearly vertical terrain yesterday morning when he lost his footing and fell backwards.
Ms Taylor heard the man yelling for help on the Tangoio farm, north of Napier, where they live. She initially thought the sound was a cow.
It was the second time the man had injured himself while chasing goats. The first time, he broke his ankle.