A Rotorua man has been flown to Middlemore Hospital after the light truck he was travelling in crashed into a tree.
The crash happened on Paradise Valley Rd about 10.40am today.
Police, St John and the Fire Service were called to the crash, along with the Westpac rescue helicopter.
Rotorua police senior constable Regan Framp said three people were in the truck when it left the road and hit the tree about 2km down Paradise Valley Rd from State Highway 5 near Wingspan.