The search is ongoing for a man who went missing in water near Wairere Falls, northeast of Matamata, this morning.
A person walking the Wairere Falls Track saw a man falling into the fast-moving river about 11.50am.
Despite their efforts, they were unable to reach him.
A Swift Water Rescue Team earlier notified to assist has been stood down. However, Fire and Emergency NZ and LandSAR are assisting Police Search and Rescue.