A 30-year-old man, believed to be on a family holiday, drowned at Piha beach last evening.
The man was found unconscious in shallow waters and was unable to be revived by emergency services.
Auckland Police Inspector Peter Raynes said the man got into trouble while swimming near Lion Rock about 6.30pm.
"A 30-year-old male got into difficulty while swimming and was pulled out of the water," he said. "He was found unconscious and not breathing."
St John Ambulance and Westpac Rescue Helicopter rushed to the the scene but were unable to revive the man.