The man who drowned at a Far North beach was trying to save his children after they were swept out to sea by a rip.
The 54-year-old from Palmerston North was pulled to shore by beachgoers but could not be resuscitated.
An 11-year-old girl, understood to be his daughter, was rescued by a man on a paddleboard and flown to Whangarei Hospital. She was unconscious and in a serious condition when pulled from the water.
Rescuers included a local cop, Senior Constable Tim Murdock from Mangonui station, who jumped into the water in his uniform.
Four more children were rescued and treated at the scene. They did not need hospital treatment.