A man swept out to sea in a rip in the Coromandel Peninsula has died after efforts to revive him failed.
The incident took place at Onemana Beach just before 3pm today when two men were caught in a rip.
The beach had lifeguards but the men were understood to have swum north, out of the flagged area, when they got into difficulty, Surf Life Saving said.
An Onemana Surf Life Saving Club lifeguard then leapt into action.
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