A fan at a $3000-a-head dinner had a heart attack and died before the Rugby World Cup semifinal last night.
The 55-year-old man, who had travelled to New Zealand for the game, collapsed about 7.30pm as about 500 diners sat down to eat.
St John Ambulance staff said they were called to help the man and found him in "full cardiac arrest". They spent about 40 minutes unsuccessfully trying to revive him.
Diners in the Eden Park Pavilion were stunned when the man collapsed.