Almost 500 properties in the suburb of Parkvale in Tauranga have lost power after a car collided with a power pole this morning.
One person was taken to Tauranga Hospital in a serious condition, a St John Ambulance spokeswoman said.
A police spokeswoman said the single-vehicle crash happened on the intersection of Courtney Rd and Tebbs Lane just after 8am, cutting power to nearby properties.
The power pole the car struck is on a bit of a lean, the spokeswoman said.
Fire, police and ambulance personnel attended the scene and Powerco maintenance staff were also at the scene.