Former Married at First Sight star Angel Heron is rallying troops to help search for missing Bulls man Kevin Hartley, saying the family has "a wee hole in our hearts without him".
Hartley, from the small North Island town near Palmerston North, has been missing for five days.
Bad weather in recent days has hampered the police search, but police said last night they continue searching this weekend.
The 54-year-old was last seen driving a quad bike from Scotts Ferry to the beach last Friday evening. The bike was later found in nearby sand dunes.
In a post on Instagram, Heron said a search party would head out at 8am on Saturday to try find Hartley.