A Russian man in his 30s was plucked from the sea by passersby after he fell 4m from rocks at Muriwai yesterday afternoon.
Horse trainer Dean Lockwood, 50, was heading off fishing when he saw the victim slip and plunge into the sea.
"He slipped off the rocks like a wet seal, disappeared down a blowhole area and was sitting in waist-deep water," Lockwood said. "I shouted to two other guys to help me and we threw him down a life ring.
"I just knew he had bad head injuries."
Lockwood said he got into the water and put the flotation device around the man's waist before he was hauled to safety.