Three is taking on TVNZ for the beach frolicking Reality TV crown by bringing ITV UK's smash-hit international reality show Love Island to Kiwis in a New Zealand version later this year.
TV2's Heartbreak Island has been compared to Love Island, where the premise is a reality show full of flirting, jealousy, rejection and fun; where the occupants live the celebrity lifestyle in a stunning villa in a beautiful location.
Three has had a not-so-subtle dig at TVNZ 2 by cleverly adding a line in their Love Island invitation announcement — "FAILING TO BOARD WILL LEAD TO HEARTBREAK"
ITV Australia will produce Love Island NZ for Three and in the months leading up, the network will be screening the full 2019 seasons of Love Island US, UK and Australia, hot on the heels of their international debut.
MediaWorks Chief Content Officer Andrew Szusterman said the network's new show would take the "concept of 'appointment viewing' to a whole new level", adding the format had globally "been smashing records on air along with creating unprecedented social media hype and audience engagement".