Forty-five first division tickets have crossed the counter at Unichem Stortford Lodge, well ahead of runners up Nelson's Richmond Night N Day, with 32.
So Woodham's had a busy week and is expecting a busier Saturday, when extra staff will be rostered on to deal with demand.
"We've got a huge following, we're one of Hastings' tourist destinations ... and once you get around $25-30m, that's when you get people who never play Lotto."
After 23 years behind the counter, she's had her share of requests for a kiss - for the ticket, of course.
"I've done a few, but I just blow the kiss."
Dairy Flat Food Mart and Liquor manager Kiranjeet Singh has also been flat tack.
A year ago the North Auckland store sold the biggest Powerball jackpot in New Zealand history, when a young Hibiscus Coast family trying to save for their first home won $44m.
Sales had increased by about 15 per cent since the big win, and he had spoken to a few hopeful punters this week.
"They are saying it might happen again. Luck might strike."
The previous highest Powerball jackpot was $33m, won by a married 'Westie" who was excited to be able to buy a new car for the first time in his life.
Other big winners scattered around the country have scooped upwards of $20.5m over the last eight years.
Almost all keep their identities secret, but Te Kauwhata supermarket worker Trevor Cooper famously went public about his $27m windfall in 2012, some of which he used to buy several properties and indulge in his love of off-road buggy racing, before retreating from view.
