Lotto New Zealand has been internationally endorsed for its commitment to responsible gaming.
The accolade comes amid controversy about funding cuts to counselling services for problem gamblers.
Now the World Lottery Association (WLA) has officially certified Lotto New Zealand as having a responsible programme with strong planning, development and implementation of responsible gaming initiatives.
Lotto New Zealand received the Level Three WLA certification after a review by an independent assessment panel focused on corporate social responsibility.
WLA certifies international lotteries on a four-level system. Each programme is assessed on 10 core elements: research, employee education, retailer training and support, game design, online gaming, advertising and marketing, player education, treatment referral, stakeholder engagement, and reporting and measurement.