Ten years after the demise of Marineland, with its performing dolphins and seals consigned to history, Napier City's Marine Parade is again the place to be thanks to a smorgasbord of new family attractions.
Thousands are flocking to the child-safe playgrounds and tracks for young wheels.
Former Napier Mayor, Barbara Arnott said the seafront development was initiated by citizens, who described its existing attractions as 'a string of broken pearls'.
"We started with the walkways – Napier Rotary Pathways segued into the walkway – and we kept upgrading and upgrading," she said.
"It's the highlight of Napier and it's a focal point."