"Welcome to Nowhere" is a small underground music festival held on the rural outskirts of Whanganui every January.
Organised by a group of self-professed music geeks from Wellington, the audience comes from around the country to the venue which is quite literally, in the middle of nowhere.
"It's really easy these days with the internet to look anywhere and go anywhere," organiser and curator, Joel Cosgrove said. "But this involves driving in for a couple of hours hoping that you've got it all right and not being able to rely on calling anyone, so there's a bit of a jump into nature that we think should be celebrated a bit more often."
This weekend is the festival's fourth year and with a capacity crowd of 500 including performers, it's a lot of organisation for a relatively small audience. But Whanganui District Council is keen to see it grow.
"We like to get behind things so events can realise their full potential," Jonathan Sykes from Whanganui and Partners said. "That's our interest in this, we know it's pretty small at the moment but by getting behind it we can look at it being established on the event calendar for Whanganui."