Seasoned musician Ricky Boyd runs The Band School, a music school in Tairāwhiti.
"We run music lessons, we run holiday programmes, and we run bands as well," he said.
The Band School originated in Wellington, where Boyd was able to tap into an abundance of music studios, and performance spaces, working alongside artists such as The Phoenix Foundation and The Datsuns.
When he moved his young family to Gisborne 10 years ago, he discovered it had a very different music scene, with no music school.
He started with drum lessons and now has up to 100 students a week learning piano, bass, vocals, guitar, and band lessons.