Watch the full Local Focus interview for Pinder's views on the region's biggest issues, and our less-important quickfire questions.
General ward candidate Steve Pinder says there are many underlying issues around homelessness, crime and Fenton St, causing people to begin to lose faith in how great Rotorua is.
"I think that's sad, and that's what we need to address," he said.
On co-governance for council, Pinder said it was "a smart idea" to have people around you with the skills to make the best decisions, though with the proviso of one person, one vote.
On homelessness, Pinder said using motels was the right thing to do at the time, but "looking back, I don't think there was enough thought about how we exit that strategy".