The annual Pink Walk in support of Breast Cancer Month looked a little different this year.
Rather than gathering at the Rotorua lakefront for a few hours in the evening, participants created a sea of pink all over Rotorua throughout the day.
People were encouraged to wear pink to their workplaces, schools and around home, and to go for a walk that is on average 3km some time during the day — the regular Pink Walk is 3.4km.
There were roving Pink Judges around the city throughout the day, with spot prizes for registered people in pink.
Businesses, schools and organisations could also enter the Paint the Town Pink category where they decorated their office, shop, classroom and themselves pink on the day.