The Miss Rotorua pageant will feature in a television series. The bilingual reality show will follow 25 women as they prepare for the competition.
The show will feature local fashion designer Karl WiRepa, last year's Miss Rotorua pageant winner Atutahi Potaka-Dewes, and Rotorua Lakes councillor Mercia-Dawn Yates.
WiRepa says the show will showcase the region's diverse female population.
"We have ladies of different cultures - Indian, Chinese - and different ages as well. We have contestants from the age 15 to about 48 years old," he said.
"The Miss Rotorua pageant isn't like other pageants, which are also ageist. Miss Rotorua accepts all women."