Joanne Kuvarji believes it's time New Plymouth District Council decisions were made from a community perspective and this year is running for council and mayor, in an effort to make it happen.
"I am a Māori/European/Indian mother of many," she said. "I am a musician and a business owner and active citizen here in New Plymouth."
"The advantage of being a musician is you can do one or two gigs a week and you've got all this excess time, once your youngest goes to school. So I started volunteering.
I just became engrossed in everything community."
And it is that community engagement which makes Kuvarji confident she has what it takes for the role.
"Being so actively involved in so many different areas of the community, from business to serving at community events, my relationship with people allows me to be able to delegate, communicate, guide and nurture - to bring out the strengths in our community members.