A record crowd descended on Dan Cowper's property in Turakina last weekend to experience the annual Suzuki Extreme 4x4 Challenge.
"I'd say we'd have probably 3000 to 4000 people which would be a bit more than last year, so couldn't ask for anything more than that," he said.
"Beautiful weather, awesome crowd, all the guys drove really well and put on a really good show."
Cowper founded CowperTrucks 17 years ago. It fabricates custom all-terrain vehicles with V8 engines.
He had the vision to turn the sport into a crowd-pleasing spectacle, a vision now realised.