From a colonial gold rush settlement in the 1860s to a modern-day tourist mecca, there's plenty of history buried in the Coromandel.
The electorate includes many townships encompassing Coromandel, Whitianga, Thames, Whangamatā and Waihī among others. Recent boundary changes saw the electorate grow east to take in Ōmokoroa, and lose Te Aroha, which is now in the Waikato electorate.
"People really identify with their own township," Alison Smith from the Waihi Leader and Coastal News said..
"Whangamatā people will see themselves very much as Whangamatā and looking beyond those boundaries, Ōmokoroa will seem like a very long way away for a lot of people on the Coromandel Peninsula."