Incumbent mayor Sheryl Mai says Whangarei's biggest challenge and strength is its growing population. She says 1000 new residents move to the region a year on average, but that's likely to have risen over the past year.
"With the prices of Auckland real estate, people are looking elsewhere.
"We've certainly received the benefits and a few growing pangs that come with additional demand on infrastructure."
To cope with this the city needed a mayor with long-term thinking and stamina, Mai said.
Revitalising the city centre is also a major focus. "Like many provincial towns, our city centre is suffering from empty shops, which is a concern."