Homelessness, unemployment and infrastructure are key challenges facing one of the North Island's tourist hot spots.
First-term mayor Steve Chadwick said Rotorua needed infrastructure to manage growth from out-of-towners as well as supporting sustainable tourism and attracting big events.
She hopes an increase in tourism will further assist young people in employment.
Another challenge is having direct flights from Rotorua to other tourist destinations such as Queenstown and Christchurch.
Rotorua Chamber of Commerce chief executive Darrin Walsh said the economy is booming for businesses, but more land is needed for development to aid further growth.