Cyberbullying is costing New Zealand $444 million each year in harm to victims and resources to help them, a report reveals.
Musician and Herald columnist Lizzie Marvelly has a long and rocky history on the receiving end of cyberbullying and was taken by surprise when she first experienced it.
She said it initially started when she was a fulltime musician but it was more to do with her appearance rather thanbeing related to opinion.
Marvelly spoke to the Herald after the release of a report that shows cyberbullying in New Zealand is costing communities and support organisations $444 million a year.
It wasn't until she began speaking out more on social media when she started to experience push back from members of the public.
"It was never really about the issue I was talking about and the type of backlash was always inevitably personal," she said.
When asked what advice she'd offer to others who are experiencing similar abuse her message was simple: "Don't suffer alone".
"It can be very isolated being attacked on social media so reach out to people in the real world and potentially reach out privately online.
"If you see something happening to someone online and step in it can be very helpful as well. And don't be afraid to block and mute and ban, it's not worth it."