Musician and Herald columnist Lizzie Marvelly has a long and rocky history on the receiving end of cyberbullying and was taken by surprise when she first experienced it.
She said it initially started when she was a fulltime musician but it was more to do with her appearance rather than being related to opinion.
Marvelly spoke to the Herald after the release of a report that shows cyberbullying in New Zealand is costing communities and support organisations $444 million a year.
It wasn't until she began speaking out more on social media when she started to experience push back from members of the public.
"It was never really about the issue I was talking about and the type of backlash was always inevitably personal," she said.