Liquid buys mortgage broker's assets

By KEVIN TAYLOR

Financial services website provider Liquid.co.nz has bought the assets of online mortgage broker E-Loan NZ.

The deal involves Liquid buying E-Loan's assets from eVentures NZ and The Warehouse.

It also involves an agreement with E-Loan's US parent, E-Loan Incorporated, which allows Liquid to continue offering the E-Loan brand.

Liquid marketing and business development manager Lisa Casagranda would not reveal the purchase price.

Liquid, which began in March, is owned by AMP but run as an independent subsidiary and offers products and services from other companies as well.

Liquid managing director Peter Larsen said the company's strategy was to provide a comprehensive range of financial services.

The licensing agreement would mean Liquid customers could access E-Loan's award-winning home loan and credit card information from the Liquid website.

E-Loan was New Zealand's first online mortgage broker and more than 20 lenders offer products through the site.