White ribbons fluttered on the black leather jackets of the motorcycle riders who roared up to St Paul's Cathedral in Dunedin yesterday morning.
About a dozen riders and another 16 people including Lesley Elliott - mother of murdered Dunedin woman Sophie Elliott - attended the White Ribbon ride to end violence against women.
Mrs Elliott said she was a staunch supporter of white ribbon and encouraged positive peer pressure among men.
"It's for guys to say to their mates, 'Look, I don't like the way your treating your girlfriend'," Mrs Elliott said.
She had seen many young men without suitable role models, living in environments where negative behaviour towards women was seen as normal.